Remi Idowu

1m+ following across platforms
Author of brand new cookbook Sugar&Spice
Shortlisted for Fortnum & Mason's Content Creator Of The Year 2025

With a combined following of over 1 million across Instagram and TikTok, Remi is transforming the culinary landscape with her vibrant and approachable cooking content. In January 2025, she was identified by FeedSpot as one of the top 5 baking influencers in the UK. From quick, budget-friendly meals to indulgent, gourmet dishes, Remi effortlessly combines creativity with accessibility, making cooking fun and achievable for everyone. Remi has collaborated with leading brands like Waitrose, Napolina and Finish, solidifying her status as a culinary influencer to watch.

This year, Remi is releasing her first ever cookbook, Sugar&Spice in June 2025.  The book delivers flavour-packed sweet and savoury recipes to give your dinners a glow up, with simple tricks and hero ingredients for maximum joy and minimal effort.

She also has fantastic selling power, selling out her highly anticipated Baking Class last year in less than 24 hours.

This year, Remi has been shortlisted for Fortnum&Mason's Content Creator Of The Year 2025, being recognised as an established creator who has served up consistently engaging, entertaining and mouth-watering food or drink content over the past year.

Beyond the kitchen, Remi's warm and relatable personality shines through in her lifestyle content. In just 1x TikTok for Searchlight Pictures, Remi generated 22.5k views, highlighting her ability to connect with followers on a personal level.

TikTok Analytics
Gender
Male
Female

Men - 17%

Woman - 83%

Location
UK
US

Others - 30%

US - 28%

UK - 25%

Age
13-17
18-24
25-34
35-44

18-24 -32%

25-34 - 42%

35+ - 16%

Instagram Analytics
Gender
Male
Female

Men - 12%

Women - 88%

Location
UK
US

UK - 20%

US - 37%

Australia - 5%

Age
13-17
18-24
25-34
35-44

13-17 - 7%

18-24 -26%

25-34 - 33%

35+ - 19%

YouTube Analytics
Gender
Male
Female
Location
UK
US
Age
13-17
18-24
25-34
35-44

TikTok Analytics

Audience

Men - 17%

Woman - 83%

Age range

18-24 -32%

25-34 - 42%

35+ - 16%

Location

Others - 30%

US - 28%

UK - 25%

Instagram Analytics

Audience

Men - 12%

Women - 88%

Age range

13-17 - 7%

18-24 -26%

25-34 - 33%

35+ - 19%

Location

UK - 20%

US - 37%

Australia - 5%

YouTube Analytics

Audience

Age range

Location

Don't just take our word for it

Check out some of the incredible results Remi has delivered for brands

Brand Partners

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