Captivating current and aspiring 'corporate girlies', Clouds has a thriving audience of over 520K across platforms. Since transitioning from consulting to tech, Clouds is best known for her post-work routine and day-in-the-life videos, as well as her content on personal finance and the untold secrets of building a successful corporate career.

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In September 2024, Clouds launched digital products to further support her audience navigating the corporate world, with the first launch receiving over 9K downloads from a single Instagram Story. She has also worked with multiple household names including Canary Wharf London, Canva and Lenovo.