@overfilteredovereaten AD| Because I CANNOT be in my hot mum era with crusty dusty shoes. @Superga are sharing a bit of their effortlessly chic Italian influence with me as I prep my summer wardrobe. Bonus points for being actually SO comfortable… no more whining at Zac until he lets me buy some plasters on our summer walks 😂 🩹 Links: https://www.superga.co.uk/item/3195/Superga/2730-NAPPA-Optical-White-silver-f-Avorio.html?utm_source=instagram&utm_medium=social&utm_campaign=saff&utm_id=supergaseries https://www.superga.co.uk/item/3412/Superga/2750-MID-COTTON-Whiteblackf-Avorio.html?utm_source=instagram&utm_medium=social&utm_campaign=saff&utm_id=supergaseries #superga #londonstyle #fitcheck #ukmum #trainer #unboxing #motherhood #sahm #capsulewardrobe #whitetrainer #summeroutfitinspo ♬ original sound - SaffsStuff

Superga

Superb Engagment

Presenting Superga's balance of practicality and style as a first time mum, in one TikTok Saff generated over 10k views. Her highly engaged TikTok received the comments from her audience including "These are going to match EVERYTHING - love!". Saff also went above and beyond, sharing multiple organic Instagram Stories showcasing the shoes, driving additional engagement for the brand.

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Some key Saff Michaelis stats

70k+ followers across platforms
Captivating story teller
Worked with Tommee Tippee, GAIL's and The Diamond Factory

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